Going by ecommerce stats, 53% of global internet users have made an online purchase in 2016, which is approximately 1 billion! Given the rate at which the eCommerce industry is growing, the biggest challenge that eCommerce brands are facing today is customer acquisition, followed by customer retention. Branding and marketing are thus of crucial importance for every online business to succeed at gaining new customers. With a .STORE domain name, brands are able to establish a brand identity for themselves with a memorable and meaningful website address.
.STORE transforms a website address into a descriptive, memorable and meaningful message about the business.
Global brands love .STORE
With over 100,000 domains registered on .STORE, the domain name is a preferred choice of online businesses. Various brands with global recognition are on .STORE since it makes their online store address short, crisp, and memorable.
Be it Formula1, LA Lakers, NBA or Boston Celtics, .STORE has been adopted by numerous sports brands for their official merchandise sites. These brands find it easy to advertise their .STORE domains instead of long, complicated web addresses, which are hard to remember. For instance, www.f1.store and www.nba.store will take you directly to their respective eCommerce pages. Same goes for www.lakers.store (LA Lakers), www.celtics.store (Boston Celtics) and www.warriors.store (Golden State Warriors). The domain names also have a better connect with the fans, which is a big advantage for the brands. The domain name also clearly demarcates their online store from their primary online site which may have match schedules, fixtures, and news.
If you are in the US and you want to search for a magazine store near you, you are most likely to type the words magazine store in Google. The Meredith Corporation,, a media conglomerate that owns over 300 magazines, including Better Homes and Gardens, All Recipes and Diabetic Living, thus invested in acquiring the domain name www.magazine.store. As the name suggests, it is their online store for subscriptions to hundreds of their magazines. The name is keyword rich and intuitive at the same time, thus making it easier for customers to find it. Interweave, one of the largest art & craft companies, also uses www.interweave.store to take users directly to its magazine and resources store.
Popular online dictionary of slang words and phrases, Urban Dictionary launched its official store on www.urbandictionary.store– a perfect website address for the brand, that made it simple for Urban Dictionary to not only brand itself online but also to communicate to its customers where they can find all of their awesome merchandise.
The choice of this domain name is a classic use of a .STORE domain name being used to establish a brand identity for an eCommerce site. Some of the other exciting examples include www.dudeperfect.store, a popular American sports entertainment group. American science-fiction comedy, Back To The Future, useswww.backtothefuture.storeto take users to its ecCmmerce portal. American indie pop band, Foster the Peoples official store is also onwww.fosterthepeople.store
Emirates, the Dubai-based airline, launched its official store on www.emirates.store, another great example of a brand using a keyword rich domain name for its eCommerce platform. Luxury car brand, Porsche, also uses www.porsche.store that redirects to its primary website where one can find the most accessible Porsche store in the users geography.
From animal care (www.catcafe.store and www.poochandmutt.store) to yoga apparel (www.theyogi.store) to tea (www.unytea.store) to gin & tonic (www.juniperclub.store) - .STORE has penetrated across industries for small and medium businesses all across. Business owners find it easy to establish an online persona for their brand with a .STORE domain that makes it easier for them to market their website address and grab user attention.
Be it a local business or a global brand, eCommerce is a complex space for everyone given that theres a lot of clutter and various dynamics at play at all times. In addition, the competition in the online space is neck and neck, with each brand doing its best to stand out and be memorable. .STORE addresses these concerns with its sophisticated positioning and connotation, and is a sure shot way for brands to create a memorable first impression.
Sources : Radix FZC