So, what makes these web addresses powerful? Well, apart from being more memorable and intuitive, they are short, brandable, and actionable. However, choosing a domain name for an eCommerce store is not easy. Theres a lot to consider before you decide on the one. Read on to find out what goes into choosing that perfect domain name for an online store, and in turn build an excellent brand positioning right from the start.
What’s in a name?
Everything. Your name is your most crucial identity; and in the virtual world, its your domain namethat defines who you are. In fact, when you have an online store and want users to transact on your website, your domain name plays a crucial role in building trust with your target group. Thats not all, a great domain name works in your favor in many ways:
Credibility Did you know that 81% of online shoppers will search on the web before making a purchase? If they cant find you in their searches, you are losing out on a lot of business. What might work, though, is to have a domain name that is short and different (since Google prefers shorter domain names and websites that stand out).
SEO Making your domain name keyword-rich is also crucial when it comes to showing up organically in search results. Having a domain name optimized for SEO, can attract high traffic and visibility to your online store.
Brand Your web address is the first impression you give to potential shoppers. What do you want them to think of when they first see your name? Classy? Innovative? Creative? Trustworthy? Perhaps all of these? Choosing a great domain name is your chance to build that first impression and etch your name in the users minds. A web address that stands out will ensure that users recall your brand quickly.
Email A branded email address elicits trust, while a generic email address repels. Get business mail IDs to show that you take your online business seriously and are invested in it.
So, what makes a good domain name?
A good domain name is Short, Memorable and Simple, or SMS. It is descriptive of who you are and is intuitively understood by potential customers. A few things to consider when choosing a domain name are:
1)It should include your business name or the business category. For example, www.F1.store uses the brand name while www.magazine.store uses the business category name. While a brand name can further strengthen your positioning, a category name can prove to be keyword-rich, thus boosting your SEO.
2)Remove irrelevant words, alphabets, characters, or numbers. Choose a descriptive name, but dont make it a sentence.
3) Make sure the domain name has less than 3 words. For example, instead of choosing www.urbandictionarystore.com, the brand chose www.urbandictionary.store– a smart choice that is descriptive yet shorter.
4) Find a domain extension that fits your requirement perfectly. Today, there are over 1200 alternatives to .COM, pick the one that best matches your business. For example, the official Jimi Hendrix merchandise store is on www.jimihendrix.store, a notable example of a domain name that fits the purpose of the website instead of going after a .COM. 5)Ensure that you dont buy a name that is already copyrighted by another brand. This can land you in legal hassles later.
By using these tips, you should be able to create a shortlist of 4-5 domain names. Then all you need to do is buy the one you like and start setting it up!
Sources : Radix FZC